This course introduces modellers to two specific classes of modelling that are available in IBM SPSS Modeler: clustering and associations. It focuses on the statistical techniques and methods most often used to support market segmentation. It emphasizes the practical issues of setting up, running and interpreting the results of market segmentation analysis. Delegates will be equipped with the knowledge and skills with regards to:
• Applying attitudinal and behaviour segmentation tools and techniques on customer data
• Profiling and validating segments
• Assigning probability of segment membership to observations
• Exploring customer migration from bad to good segments over time
• Creating segments based on product affinity
• Reducing dimensionality of data before segmentation
• Analysing textual data (such as customer comments) for segmentation
• Using segmentation results to build predictive models
What You Will Benefit From
Our expert knowledge and job-focused approach sets us apart in our quest to offer excellent services to our delegates and deliver on their career development goals.
Get Real Employable Skills
Gain Best Real-World Practices
Achieve Professional Certification
Personalised Support and Career Consultancy
What They Think
I undertook the Insight Analyst programme and although the fee was high, it was worth paying for it. The training was so impactful, with hands-on practices and real-life business scenarios. Sometimes I asked them for help with a next-day interview, the consultant tried his best to prep me that night. I am now an Insight Analyst, all thanks to Pairview.
The course delivery was very well-paced, and there were loads of practical examples which helped drive in the knowledge and provided a solid foundation. Really pleased with the service I received, and I will definitely recommend Pairview. I have many colleagues who also trained here and are doing very well in Data and MI analytics.
Management Information Analyst
The training was very effective in providing me with the essential skill set and experience that I was able to carry into my job applications. The live project was one of the key topics during my job interviews. Having gone through the project experience and being able to explain it well, I could prove my capabilities and get the job offer.
Pairview is an excellent place to start your career if you dream of an Analytics profession. Firstly, you must believe you can make it. Secondly, utilize all the support provided. And thirdly, ensure you complete all the projects. Pairview trainers are very knowledgeable and patient when explaining things over. Thanks to Pairview’s continuous support, I got my current job.
After completing my Masters’s programme, I struggled to secure a job and I was frustrated. The training with Pairview gave me a direction to my career. Since I completed the training, it was easy for me to get the first analytics job and progress to senior positions. Hence, it was a complete value for money.
Senior Data Analyst
You’ll never get it wrong when you make the right choice of choosing Pairview programmes for individual and corporate training needs. They are fantastic and supportive, and they know the market, which makes them think ahead. I enjoyed their supportive training, real-time projects, and extra development and have remained a high-flyer.
Great Training. Highly Recommended! The training I received helped build and equip me with the foundation I needed for a great career path in the field of Data Science.
Data Science Specialist
Personalised Career Development
We provide Add-on Services customised for your needs at every step of your learning journey to ensure your success.
Gain indispensable experience with our projects
Gain work experience by undertaking real-world projects deriving from our consultancy work with global corporate clients. You will work on some of the most popular problems faced by businesses across industry sectors.
Learn by doing leads to real skills mastery and business acumen competency.
PROJECTS BY THE NUMBERS92%+ of delegates completed their projects with Merit or Distinction 4.6+ service ratings
- 2 months of work experience
- Assigned Project Manager for supervision and support
- Weekly support sessions
- Project presentation and personalised feedback
- Unlimited submissions and feedback loops
- Practical tips and industry best practices
Would you like to Enrol in
Cluster Analysis, Association Modelling and Segmentation ?